Cresta Shopping Centre gets top honours at international Solal Marketing Awards


Pareto Limited’s Cresta Shopping Centre secured its place among the top honourees in the prestigious Solal Marketing Awards for 2017, announced in Vienna, Austria in June. The Solal Awards are an initiative of the International Council of Shopping Centres (ICSC) and bring together the very best of retail marketing across Europe and South Africa to reward those with the most effective campaigns. Recognising best practice and outstanding marketing performance, the Solal Awards are seen as a benchmark of quality throughout the industry. Pareto’s Cresta Shopping Centre received a Silver Award in the Customer Services category, recognising excellence and innovation in customer service and experience, and holds the honour of being the only mall in South Africa to achieve in the awards this year. “The award further entrenches the Pareto Group’s mission to provide superior customer experience through its properties to generate sustainable and diversified total return for its shareholders”, said Malose Kekana, group CEO of Pareto. Elena Yiallouris, Marketing Manager at Cresta Shopping Centre further explains, “The aim of the campaign was to predict potential shopper ‘pain points’ and then provide a convenient and pleasant experience through excellent customer service and a dynamic approach to problem solving. We wanted to show that Cresta cares and that the centre is more than just a place to shop. The entire Cresta team is thrilled to be the recipient of such a highly esteemed award. ”

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