South Africa launches new fit-for-purpose cement
A new fit-for-purpose ‘Sure’ product range cement has been launched in South Africa by PPC Cement South Africa; this is in line with their re branding and refocusing in over 100 years. PPC Cement South Africa MD Njombo Lekula confirmed the reports and explained that the Sure range indicates a greater customer focus, and a renewed vote of confidence in the country and its growth potential. The Sure range cement The MD pointed out that the Sure range was developed in direct response to market demand for a range of products designed for specific applications, and comprises Surewall, Surecem, Sureroad, Surebuild, Surecast and Suretech. Two of the products, Surewall and Surecast, are new, while the other ranges are existing products that have been re-branded and redesigned. “The brand positioning of ‘strength beyond’ encapsulates the limitless possibilities we see as we strive to fulfill our purpose; we exist to empower people to experience a better quality of life,” the company stated at the launch event in Johannesburg. About PPC Cement South Africa A leading supplier of cement and related products in southern Africa, PPC has 11 cement factories in South Africa, Botswana, DRC, Ethiopia, Rwanda and Zimbabwe. Its capacity is around eleven and a half million tonnes of cement products each year. PPC’s Materials business comprises of Safika Cement, Pronto Readymix (including Ulula Ash) and 3Q Mahuma Concrete. PPC’s footprint in the readymix sector has grown to include 26 batching plants across South Africa and Mozambique. PPC also produces aggregates; with its Mooiplaas aggregates quarry in Gauteng having the largest aggregate production capacity in South Africa. PPC Lime, one of the largest lime producers in the southern hemisphere, produces metallurgical-grade lime, burnt dolomite and limestone.