EABL to Begin Production at New Sh15b Western Kenya Brewery
East African Breweries Limited (EABL) said on July 17 that its new brewery in Western Kenya worth Sh15 billion is ready to begin production after a successful testing process. The Western Kenya brewery will produce Senator Keg beer for two years before moving to brands such as Tusker. Senator Keg beer, which is one of EABL’s fastest growing brands in recent years, is produced using locally-grown sorghum. The brand is popular with price-conscious consumers who are shifting from illegal brews to legal ones. The brewer announced plans to invest in the new brewery in Kisumu last year with the aim of meeting increasing demand in the region. EABL, partly owned by Britain’s Diageo, has operations in Uganda and Tanzania. The company has also started producing Captain Morgan rum due to increasing demand.