Atterbury’s iconic The Club is a vision of quality lifestyle with its construction nearing completion
Atterbury’s prestigious precinct development, The Club, has introduced an excellent asset to Pretoria by revitalising an existing area with the vision of a quality lifestyle at the heart of the upmarket neighbourhood of Hazelwood and Waterkloof. Atterbury is a proudly Pretoria-based leading international property developer and investor. When it first bought the property in 2007, the buildings were in dire need of a total refurbishment, requiring complete demolition. Atterbury’s Development Manager, Wiehan Strydom, explains the vision for The Club was carefully matched to the upmarket area in which it is situated. Strydom explains: “Being respectful of how this property interacts with and impacts on its neighbours, Atterbury adopted the view that a sophisticated upmarket retail, restaurant and lifestlyle mix would be suitable and sustainable. We felt this would be a great investment and would enhance the area while providing appropriate facilities for neighbouring communities.” Work on the precinct started in 2009 with the construction of Club One. Now, the entire development is in its final stages with all phases either complete or under construction. Today, The Club precinct is already home to 14,000sqm vibrant retail, restaurants and offices in Club Retail and Club One. The 5,200sqm Club Two will house a modern and high-tech 3,300sqm Planet Fitness Megaclub, as well as A-grade offices. The demand-driven development of the 10,000sqm Club Three will include a medical day hospital of around 5,000sqm and 15 residential units. Also, construction is already well underway on The Club Advocates’ Chambers. The new Planet Fitness Megaclub will open in September 2017, while the prominent Advocates’ Chambers will be completed by November. The day hospital will serve as a ‘centre of excellence’ where specialist doctors will perform world-class spinal surgery procedures, plastic surgeries, and ear, nose and throat operations, as well as treat skin cancers. This centre will consist of consulting rooms, three surgical theatres and the associated beds needed for recovery. It will be the final phase of The Club development and completed in March 2018. Strydom comments: “Atterbury is strongly committed to the best practices in our industry and, as such, we took a precise, legitimate and patient approach to developing The Club. We didn’t rush ahead, nor did we avoid the challenges of doing things right.” Atterbury followed the required rezoning process where there were some objections to mitigate, and then provided solutions for the impact of traffic from the development, including undertaking roads and service upgrades required in the area. “Our patience has paid off. By constantly applying ourselves to doing things the correct way, our steadfast attitude has resulted in a well-thought-out, high-quality development that enhances the value of the surrounding residential area of which we are very proud,” Strydom reports. In fact, Atterbury is investing even more in the area by moving its own head office to The Club from October this year. This means the Club is essentially fully let, with only a 235sqm pocket of office space still open in the precinct. “The entire development of The Club, from concept to completion, will have taken over a decade. This is not unusual when approaching a development sustainably, responsibly and respectfully. In just more than six months, it will be all systems go at The Club. The temporary disruption of its construction will pass, leaving an asset that creates long-term benefits for its community through higher property values as a result of higher demand to live there, as well as increased security and better road infrastructure,” says Strydom.