Atlas Copco Power Technique has evolved out of the success of the Construction Technique business area to bring 360° air, power and flow solutions and services to mining and industry across Southern Africa.
Since its establishment in January 2012, Construction Technique has developed into much more than construction; with its extensive product and service offering which includes core products for air (portable compressors), power (generators and light towers) and flow (pumps) as well as light equipment (handheld tools, compaction and concrete equipment), the business area’s steady growth across multiple segments is reflected by a turnover of €1557 billion in 2017.
“We needed a new name to reflect our current and future focus as well as all the segments where we are already successfully conducting business and Power Technique is a perfect fit,” says Philip Herselman, General Manager, Atlas Copco Power Technique Southern Africa (previously Construction Technique). “Power presents the key element of our product offering and it is what our customers identify with when it comes to the core product portfolio of air, water and electricity. As an essential power source in many applications, our products are providing energy to sustain customer productivity.”
While construction customers will always remain close to its core, Power Technique’s extensive product offering which includes well-known brands such as Atlas Copco, Chicago Pneumatic and Varisco, will address a much wider spectrum of industries including petrochemicals, manufacturing, mining, quarries, water well and oil & gas, offshore, power plants, emergency relief and events.
The transformation of Construction Technique into the new Power Technique Southern Africa business area encompasses a number of key developments which will be completed by 2018: The Road Construction division’s Dynapac business was divested to the Fayat Group in Q2 2017; the Construction Tools division will now be integrated into Portable Energy through 2017 which saw handheld tools, light compaction and concrete equipment and accessories remain with Power Technique while hydraulic attachments and accessories moved over to Epiroc (a separate company which stemmed from the split of Atlas Copco Mining and Rock Excavation Technique from the Atlas Copco Group together with Construction Tools in Q1 2017); in Q4 2017 the Portable Energy division will be divided into Portable Air and Power and Flow; service remains a top priority and will continue through the Power Technique Service division; the fourth division, Specialty Rental, rounds off the ‘new look’ Atlas Copco Power Technique business area.
According to Herselman, the transformation, although by no means complete, has already produced noticeable results with a 5% increase in operating performance following the divestment of the Dynapac business and the Construction Tools split.
Going forward, Power Technique’s four new divisions will continue to build on the solid foundation created by Construction Technique’s people, products, technologies and services while focusing on expanding its product offerings, growing its product ranges, gaining market share and entering new customer segments.
Alongside its core products, the exciting new product line up will include boosters, Zone 2 generators and quality air offerings. The new business area’s focus on temporary, semi-permanent and permanent applications and the successful route-to-market strategy through rental and distribution, direct and Specialty Rental will remain largely unchanged.
“While we are global market leaders in our core products of air and tool solutions, we are the new kid on the block when it comes to power and flow,” says Herselman. “It is our objective to extend our global leadership position across the entire product offering from Power Technique to become a turnkey air, power and flow solutions supplier in all segments where we do business. Our aim is to develop Power and Flow into the largest division, followed by Portable Air and Tools, Rental and Service by 2022 and to achieve our objectives we will give priority attention to four key areas - new products, acquisitions, dealer management and people development.”
Organic growth, along with new and expanded product offerings will be augmented by an aggressive merger and acquisitions programme that will be rolled out across all four divisions over the next five years. “We plan to create more tools and systems to amplify our dealer and customer partnerships,” affirms Herselman. “To address our fourth focus area, people, we will concentrate on recruiting, training, developing and retaining our employees who remain our most important assets and core to our future success.”
“We will dot all our i’s and cross all our t’s to ensure that the products that Power Technique puts out into the market are of world-class quality and are supported by qualified technicians, expert advice and service, technical information, maintenance manuals, and spares and parts flow,” concludes Herselman.
Atlas Copco Power Technique Southern Africa is perfectly positioned to offer a complete turnkey power solution and to live up to its brand promise ‘First in Mind—First in Choice® provider of on-site Air, Power and Flow solutions for sustainable productivity’.
Atlas Copco Power Technique has evolved out of the success of the Construction Technique business area to bring 360° air, power and flow solutions and services to mining and industry across Southern Africa.
Since its establishment in January 2012, Construction Technique has developed into much more than construction; with its extensive product and service offering which includes core products for air (portable compressors), power (generators and light towers) and flow (pumps) as well as light equipment (handheld tools, compaction and concrete equipment), the business area’s steady growth across multiple segments is reflected by a turnover of €1557 billion in 2017.
“We needed a new name to reflect our current and future focus as well as all the segments where we are already successfully conducting business and Power Technique is a perfect fit,” says Philip Herselman, General Manager, Atlas Copco Power Technique Southern Africa (previously Construction Technique). “Power presents the key element of our product offering and it is what our customers identify with when it comes to the core product portfolio of air, water and electricity. As an essential power source in many applications, our products are providing energy to sustain customer productivity.”
While construction customers will always remain close to its core, Power Technique’s extensive product offering which includes well-known brands such as Atlas Copco, Chicago Pneumatic and Varisco, will address a much wider spectrum of industries including petrochemicals, manufacturing, mining, quarries, water well and oil & gas, offshore, power plants, emergency relief and events.
The transformation of Construction Technique into the new Power Technique Southern Africa business area encompasses a number of key developments which will be completed by 2018: The Road Construction division’s Dynapac business was divested to the Fayat Group in Q2 2017; the Construction Tools division will now be integrated into Portable Energy through 2017 which saw handheld tools, light compaction and concrete equipment and accessories remain with Power Technique while hydraulic attachments and accessories moved over to Epiroc (a separate company which stemmed from the split of Atlas Copco Mining and Rock Excavation Technique from the Atlas Copco Group together with Construction Tools in Q1 2017); in Q4 2017 the Portable Energy division will be divided into Portable Air and Power and Flow; service remains a top priority and will continue through the Power Technique Service division; the fourth division, Specialty Rental, rounds off the ‘new look’ Atlas Copco Power Technique business area.
According to Herselman, the transformation, although by no means complete, has already produced noticeable results with a 5% increase in operating performance following the divestment of the Dynapac business and the Construction Tools split.
Going forward, Power Technique’s four new divisions will continue to build on the solid foundation created by Construction Technique’s people, products, technologies and services while focusing on expanding its product offerings, growing its product ranges, gaining market share and entering new customer segments.
Alongside its core products, the exciting new product line up will include boosters, Zone 2 generators and quality air offerings. The new business area’s focus on temporary, semi-permanent and permanent applications and the successful route-to-market strategy through rental and distribution, direct and Specialty Rental will remain largely unchanged.
“While we are global market leaders in our core products of air and tool solutions, we are the new kid on the block when it comes to power and flow,” says Herselman. “It is our objective to extend our global leadership position across the entire product offering from Power Technique to become a turnkey air, power and flow solutions supplier in all segments where we do business. Our aim is to develop Power and Flow into the largest division, followed by Portable Air and Tools, Rental and Service by 2022 and to achieve our objectives we will give priority attention to four key areas - new products, acquisitions, dealer management and people development.”
Organic growth, along with new and expanded product offerings will be augmented by an aggressive merger and acquisitions programme that will be rolled out across all four divisions over the next five years. “We plan to create more tools and systems to amplify our dealer and customer partnerships,” affirms Herselman. “To address our fourth focus area, people, we will concentrate on recruiting, training, developing and retaining our employees who remain our most important assets and core to our future success.”
“We will dot all our i’s and cross all our t’s to ensure that the products that Power Technique puts out into the market are of world-class quality and are supported by qualified technicians, expert advice and service, technical information, maintenance manuals, and spares and parts flow,” concludes Herselman.
Atlas Copco Power Technique Southern Africa is perfectly positioned to offer a complete turnkey power solution and to live up to its brand promise ‘First in Mind—First in Choice® provider of on-site Air, Power and Flow solutions for sustainable productivity’.
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